We hated that most condiments are made of chemical cocktails, mass-produced as cheaply as possible.

Feel Good Ferment was born to make Londoners OBSESSED with layers of complex and bold flavour. To make this happen, Eunjin returned to Korea, worked with a Grand Master of Kimchi, and developed recipe to bring to London.

Because if we want to feel better and eat better, we need to make nourishing food the norm – not the niche.